Indian Movies especially Hindi movies have a market and a place of its own. Though not as much accepted as its Hollywood counterpart, It’s called Bollywood deriving its name from its more famous counterpart but we still have the distinction of making the largest number of movies in a year. Having regional movies also makes the number of movies seem a lot bigger.
Strangely, the Indian cinema is famous only among the people of Indian Origin. If you see the movies from our neighbors, they seem to have copied heavily from our movies. Even though we curse most of the movies for a pathetic story, music or script, we can’t get enough of them. We, Indians are very famous for movies and Movie stars.
Hollywood has marketed itself well. Although still able to dish out crap with regular interval, Hollywood is making more money than Bollywood (I Hate to use that word) with MI3 and The Da Vinci Code being more recent example. In Hollywood, making movies is a business, a glamorous business. In India too it’s a business but hardly taken seriously by people who make movies or the people who are in charge of making policies like the Indian Government.
Indian Cinema has always not been able to portray itself better. It has always been considered a cheap imitator of most Hollywood movies.
Under these conditions it is heartwarming to know that an Indian Film festival called “Imagine India” would be held in a European location like Madrid in Spain. When a ‘active’ reader of my blog and a Spaniard told me about the festival and her intention to see the festival, I suggested to her to write in details about it. Non-Indians have some image about India. Almost 2 years in Netherlands has thought what to expect from a Dutch person about
India. One Dutch person even considered India to be an Islamic state.
But Monica was not one of those Europeans. She was well informed about India and also about Indian movies. A nice person she is, she coupled her holidays with the Festival and expected to see a lot of Indian Movies.
Little did she realize that festivals in India are totally bureaucratic affairs. Right from day 1, the confusion started. A festival which is in its 6th year should have some professionalism. Sadly there wasn’t any. The movies were arranged randomly but without any timetable published. If you see the festival site, it becomes difficult to even browse around. Few Indian celebrity attended the festival. Some promised celebrities like A R Rehmaan reportedly gave it a slip.
Film Festivals like this are a way of promoting Indian Films across the globe but organizing a festival in such a manner is not doing any good either. Indians have the habit of classifying movies as Art Cinema and Popular Cinema. Non-Indians find even the so-called Art cinema as entertaining. Promoting these cinemas would give a major boost to the creators of serious cinema. Sadly the dedication seems to be missing. A half hearted effort will not help. That does not mean that they don’t organize festivals like this but if the festivals are not going to improve, it is going to do more harm than good.
Hoping the seventh edition would be better promoted and better informative and will achieve what it was started for – To promote Indian Cinema across the world.