We Indians take our religion, region, state, caste, sub-caste, sub-sub-caste very seriously. We like to think that our religion/region/caste is superior to others. Why blame the Indians? The world is divided into such groups based on region/country/state/language/religion and any damn thing we can find to differentiate us from others.
The new ad from Idea telecom featuring Abhishek Bachchan is a good solution to this discrimination. Whoever thought of the concept has thought quite deep about the groupism we deal in. The ad feature Abhishek Bachchan as the sarpanch of a village. To avoid the infighting between the people of the village based on caste, the sarpanch (head man) orders not to call anybody by their name. They will be known by their mobile numbers.
Watch it to get an idea about idea. The ad is simple in concept and effectively focuses on the “IDEA” brand too.
Hi Punds,
Just to let you know….The ‘idea’ in the ad is not exactly an original one..:-)
Reminded me of a book called ‘Anthem’ written by Ayn Rand…
here’s the link to the e-book….
http://www.pagebypagebooks.com/Ayn_Rand/Anthem/
It’s a small but very compelling book…:-)…Human nature /ego etc…
Anyways, You are back in India!…have to catch up with a lot of your posts..:-)…
Take care.
M
nice ad!
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Yeah this is a nice ad..
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Have you seen the new onida ad ? The devil in a desi attire.. a must watch i’d say!